Search Engine Optimization 1: Words Matter

When people approach me about  search engine optimization services they often come armed with loads of complex plans and schemes they believe they are supposed to be following, based on what they’ve found doing internet research. When I get into those meetings I feel like a doctor whose patient just … Read More

SEO Part 2: Social Linking Made Easy

In my previous post in this series on search engine optimization (SEO) I focused on the words you use in both the foregrounds and backgrounds of your site, which is the most important element in effective SEO and getting to the top of the search engines. Now I want to address the second … Read More

Winning Grants 102: Eight Tips for Success

A few weeks back I wrote a post on this blog about issues your team should consider before you start writing a proposal in response to a funding opportunity announcement. So, you have outlined your intentions and considered the intended impact. You have determined the types of projects or programs you can … Read More

Winning Grants 101: Get it Right Before You Write

When non-profit organizational leaders are talking with me about grant funding, I often hear them make statements like this: “We need to get a grant soon or the board is going to have to lay off half of our education department.” While that might the painful, truthful reality of why … Read More

Capturing Hummingbirds in a Flash

First of all, don’t take the title of this post camera-literally. You don’t want to use a flash to shoot these guys, but you do want to focus on catching flashes of color. The problem is, it’s not really color, as we think of it normally, but it does make … Read More

Doing What You Love

I have always loved something about every job I’ve ever had. When I was an Army scout platoon sergeant it was sneaking a patrol right up to an old stone border marker at 2 in the morning and startling a squad of East German solders on the other side out … Read More

Overcoming Writer’s Block

I suffered from writer’s block the other day. That’s not a good thing, considering that I write for a living. If it had lasted for too long it could have been very bad for business. The problem is that it happens to me all the time—usually a few times a … Read More

Composition: More Than Rules

When photographers begin talking about composition technique, one of the first things that comes up is the rule of thirds. It has long been a standard in photographic composition. Using this simple, wonderful tool can help photographers create spectacular images. It can also make them miss the point—what is most … Read More

Seeing Things: Mono Lake in Fog

One January day not long ago I topped the pass above and just to the north of Mono Lake at sunrise and my heart sank. More than 2,000 miles into a scenic road trip up the California Coast, to Mount Shasta, then Portland, and then back down the Eastern Sierra, … Read More

Getting Started on That Book

That book has been in the back of your mind for years and it is finally coming to the fore. You know how to do something that is truly transformative, you have the proven methods to make it work, and you want to share it with other people so they … Read More

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