Search Engine Optimization 1: Words Matter

When people approach me about  search engine optimization services they often come armed with loads of complex plans and schemes they believe they are supposed to be following, based on what they’ve found doing internet research. When I get into those meetings I feel like a doctor whose patient just … Read More

Doing What You Love

I have always loved something about every job I’ve ever had. When I was an Army scout platoon sergeant it was sneaking a patrol right up to an old stone border marker at 2 in the morning and startling a squad of East German solders on the other side out … Read More

Overcoming Writer’s Block

I suffered from writer’s block the other day. That’s not a good thing, considering that I write for a living. If it had lasted for too long it could have been very bad for business. The problem is that it happens to me all the time—usually a few times a … Read More

Composition: More Than Rules

When photographers begin talking about composition technique, one of the first things that comes up is the rule of thirds. It has long been a standard in photographic composition. Using this simple, wonderful tool can help photographers create spectacular images. It can also make them miss the point—what is most … Read More

Getting Started on That Book

That book has been in the back of your mind for years and it is finally coming to the fore. You know how to do something that is truly transformative, you have the proven methods to make it work, and you want to share it with other people so they … Read More

Ghostwriters: Writing As Other People

As a ghostwriter, I often get questions about the art not only from prospective clients but also from other writers and editors who are considering venturing into this mysterious corner of the writing profession as they strike out on their own. What differentiates ghostwriting from any other writing you do … Read More